H IS FOR LOVE
I worked with H is for Love to create all new packaging for boxes, jars, and bottles to help convey the minimalist and natural feeling that represents the ingredients inside.
When we started, we stripped down the brand, with only the “H” icon as the mark as we started over.
Through research and our branding intake, it became clear that we needed to develop a welcoming, modern, and minimalist approach with an emphasis on stunning visuals.
Projects:
Packaging Design
Website Design
Print Media
Brand Identity
ANVILWELD
Anvilweld is an example of a fully developed logo “kit.” The client expressed a need for a wide variety of branded materials; everything from banners to social media, apparel to print collateral.
Utilizing elements from the primary logo, I developed alternate logos that offer a unified look and feel. Each alternate logo can stand alone, but also give an immediate tie to the primary mark, without being redundant.
Projects:
Logo Design
Brand Identity
EVERGREEN NATUROPATHIC
Evergreen Naturopathic was looking to refresh their brand to better represent who they are and what it means to be a Northwest-based company.
The final logo design represents not only their namesake evergreen trees, but also upward growth, positivity, and healing power that naturopathic medicine offers. There are several symbols used within the logo to convey that message: vertical arrows, trees, mountains, upward climbing — all combined with an inviting and exciting color palette.
PROJECTS:
Logo Design
Print Media
Brand Identity
LUMVI
The Lumvi (loom-vee) design is minimalist with simple lines that form a Venn diagram of plants, sun, sky, and water. We selected colors that are representative of both nature and the Seattle area, where the company is located.
This brand offers a calming color palette and several brand elements that not only complement the logo, but create a versatility within the brand.
PROJECTS:
Brand Identity
Logo Design
Package Design
